Crawford Mack’s latest single, “Think About It,” feels like a calm moment to pause and reflect in a world that often expects quick responses. The song talks about fame, power, and how easily our opinions can be influenced by those who have control. Mack is known for blending indie, folk, jazz, and rock to create a sound that’s unique to him—a sound that makes you think and also makes you feel something. While he’s had the chance to support big artists like Tom Walker and The Paper Kites, it’s his own music, like “Think About It,” that really shows his talent for connecting with people, not just through his music but through the messages behind it.
The song itself has a smooth and calming feel, almost like it’s pulling you in. Mack takes on the role of a media boss, quietly making promises of good press to politicians and celebrities while hinting at the hidden control behind everything. The music is smooth and enjoyable, with catchy guitar riffs, a gentle rhythm that pulls you in, and soft strings that create a warm, inviting feeling. Even though the sound is calm and easygoing, the lyrics make you pause and think about how much the media influences our lives. It’s not just a comment on politics—it’s a reminder of how we can all be shaped by outside influences and how easily we can get caught up in the stories that others create for us.
Think About It
What stands out about “Think About It” is how it speaks to our daily lives and relationships. In a world where we often make quick judgements and are surrounded by opinions—from the media, social media, or even the people around us—it’s easy to forget who we really are. Mack’s lyrics encourage us to take a moment to slow down and think about how much of who we are really comes from inside ourselves. When he sings, “If you’re drowning, stand up in the shallow end,” he’s reminding us that, even when things feel overwhelming, we can still find a way to take control and rise above the noise. It’s about finding solid ground when everything else feels uncertain, especially when the world around us is more focused on image than truth.
The song also highlights how fragile public opinion can be. Fame and popularity can change in the blink of an eye, just like the latest trend. One moment, you’re the hero, and the next, you’re the joke. “If we write about you, you’ll be the talk all over town” really shows how the media can quickly turn someone from being admired to being the target of criticism, without a second thought. It’s something we can all relate to in some way—whether it’s at work, in our social lives, or in the relationships we hold dear. How often do we find ourselves adjusting our behaviour to meet someone else’s expectations? “Think About It” is a reminder to stop and ask whether the narrative being written about us is one we’re comfortable with. It challenges us to question how much of what we believe about ourselves is shaped by others and how much is truly us.
At its core, “Think About It” is about finding your own voice in a world that constantly tries to drown it out. Crawford Mack’s track isn’t just a commentary on media manipulation—it’s a deeply personal reminder that, in relationships and in life, we don’t have to let others write our story for us. We can choose to define ourselves, to stand firm in our truth, even when the world is telling us to do otherwise. The song gently urges us to step back, reflect, and remember that the real power lies not in the stories the world tells about us but in the story we choose to tell ourselves.
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